Platform Aplikasi Berbasis User-Experience sebagai Upaya Mendukung Promosi Pariwisata di Indonesia
DOI:
https://doi.org/10.26486/jmai.v3i1.92Kata Kunci:
Aplikasi-promosi-pariwisata; Desain-interaksi; User-experience; Riset-pengguna.Abstrak
Pariwisata alam dan budaya merupakan salah satu daya tarik Indonesia di mata wisatawan. Semakin bertambahnya daerah yang mempromosikan destinasi pariwisata baru melalui media sosial, semakin memicu daerah lain untuk mengeksplorasi potensi wisata yang dimiliki. Setiap budaya di Indonesia memiliki ciri khas dan keunikan ornamen yang dapat dimanfaatkan dalam merancang aplikasi. Namun, selain potensi, terdapat konstrain yang menjadi penghambat, yaitu keamanan. Dari latar belakang tersebut, dirumuskan tiga isu utama yaitu pariwisata rintisan, kearifan budaya, dan faktor keamanan. Ketiga isu tersebut menjadi bahan diskusi dalam mengembangkan desain interaksi. Beberapa stakeholder dilibatkan dalam proses pengembangan aplikasi promosi pariwisata. User experience (UX) digunakan sebagai pendekatan dalam mengembangkan aplikasi pada penelitian ini. Salah satu fase, yaitu riset pengguna sangat relevan dengan tujuan mempromosikan destinasi wisata, di mana salah satu fase mengharuskan observasi mendalam kondisi di lapangan. Pada penelitian ini, tiga studi kasus dipilih, yaitu Kabupaten Pacitan, Kabupaten Semarang, dan Pulau Lombok. Hasil dari penelitian berupa rancangan desain interaksi yang bertujuan mengatasi isu di atas. Dengan menggunakan pendekatan UX, proses pengembangan aplikasi diharapkan dapat memenuhi harapan pengguna dan menghasilkan usabilitas yang baik.Unduhan
Data unduhan belum tersedia.
Referensi
A. G. Persada, "Indonesian Cultural Preferencein Designing User Interface," in International Conference on Technology, Innovation, Society and Science to Business(ICTIS-S2B), Padang, 2018.
Badan Pusat Statistik, "Badan Pusat Statistik," Badan Pusat Statistik, 1 Oktober 2018. [Online]. Available: https://www.bps.go.id/pressrelease/2018/10/01/1476/jumlah-kunjungan-wisman-ke-indonesia-agustus-2018-mencapai-1-51-juta-kunjungan-.html. [Accessed 7 Februari 2019].
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M. N. Fatanti and I. W. Suyadnya, "Beyond User Gaze: How Instagram Create Tourism Destination Brand?," Procedia - Social and Behavioral Science, vol. 211, pp. 1089-1095, 2015.
A. Kiráľová and A. Pavlíčeka, "International Conference on Strategic Innovative Marketing," Procedia - Social and Behavioral Sciences, vol. 175, p. 358 – 366, 215.
W. Strielkowski, P. Riganti and J. Wang, "Tourism, Cultural Heritage and E-Services: Using Focus Groups to Assess Consumer Preferences, Tourismos," An International Multidisciplinary Journal of Tourism, vol. 7, no. 1, pp. 41-60, 2012.
A. K. Rathore, U. C. Joshi and P. V. Ilavarasan, "Social Media Usage for Tourism: A Case of Rajasthan Tourism," Procedia Computer Science, vol. 122, p. 751–758, 2017.
I. 9241-210, "Ergonomics of human-system interaction — Part 210: Human-centred design for interactive systems," International Organization for Standardization, 2010.
C. Lewis and C. Wharton, "Cognitive Walkthroughs," in Handbook of Human-Computer Interaction (Second Edition), North Holland, 1997, pp. 717-732.
J. Sauro and J. R. Lewis, "Quantifying user research," in Quantifying the User Experience, 2016, pp. 9-18.
Apriani and P. Irfan, "Aplikasi E-Tourism sebagai Pendukung Promosi Pariwisata di Pulau Lombok," in Konferensi Nasional Sistem & Informatika, Bali, 2017.
W. E. Y. Retnani and W. Khristianto, "Implementasi prototype dalam e-tourism Desa Wisata Organik Lombok Kulon," in Seminar Nasional APTIKOM (SEMNASTIKOM), 2016.
A. S. Hadi, S. Hanief and I. G. A. D. Saryanti, "Rancang Bangun," JOSINFO : Jurnal Online Sistem Informasi Aplikasi Katalog Wisata Bahari Dan Kuliner Berbasis Android Di Pulau Lombok NTB, vol. 1, no. 1, 2015.
J. Nielsen and R. Molich, "Heuristic evaluation of user interfaces," in the SIGCHI conference on Human factors in computing systems, 1990.
A. R. Cooper, About face: the essentials of interaction design, 2014: John Wiley & Sons.
N. Macleod, "Cultural Tourism: Aspects of Authenticity and Commodification, Cultural Tourism in a Changing World: Politics, Participation and (Re)presentation," Channel View Publications, 2006.
K. Reinecke and A. Bernstein, "Improving performance, perceived usability, and aesthetics with culturally adaptive user interfaces," ACM Transactions on Computer-Human Interaction (TOCHI), vol. 18, no. 2, pp. 8:1-8:28, 2011.
Z. Ishak, A. Jaafar and A. Ahmad, "Interface Design for Cultural Differences," in International Congress on Interdisciplinary Business and Social Science, 2012.
E. Callahan, "Cultural Similarities and Differences in the Design of University Web sites," Journal of Computer-Mediated Communication, vol. 11, no. 1, pp. 239-273, 2006.
P. G. Polson, C. Lewis, J. Rieman and C. Wharton, "Cognitive walkthroughs: a method for theory-based evaluation of user interfaces," International Journal of Man-Machine Studies, vol. 36, no. 5, pp. 741-773, 1992.
H. Hartson and T. Andre, "Criteria for Evaluating Usability Evaluation Methods," International Journal of Human-Computer Interaction, pp. 373-410, 2003.
D. Quiñones, C. Rusu and V. Rusu, "A methodology to develop usability/user experience heuristics," Computer Standards & Interfaces, vol. 59, pp. 109-129, 2018.
J. Scholtz, "Usability Evaluation," National Institute of Standards and Technology, 2004.
A. G. Persada, "Indonesian Cultural Preferencein Designing User Interface," in International Conference on Technology, Innovation, Society and Science to Business(ICTIS-S2B), Padang, 2018.
Badan Pusat Statistik, "Badan Pusat Statistik," Badan Pusat Statistik, 1 Oktober 2018. [Online]. Available: https://www.bps.go.id/pressrelease/2018/10/01/1476/jumlah-kunjungan-wisman-ke-indonesia-agustus-2018-mencapai-1-51-juta-kunjungan-.html. [Accessed 7 Februari 2019].
M.-R. Surugiu and C. Surugiu, "Heritage tourism entrepreneurship and social media: opportunities and challenges," Procedia - Social and Behavioral Sciences, vol. 188, p. 74 – 81, 2015.
M. N. Fatanti and I. W. Suyadnya, "Beyond User Gaze: How Instagram Create Tourism Destination Brand?," Procedia - Social and Behavioral Science, vol. 211, pp. 1089-1095, 2015.
A. Kiráľová and A. Pavlíčeka, "International Conference on Strategic Innovative Marketing," Procedia - Social and Behavioral Sciences, vol. 175, p. 358 – 366, 215.
W. Strielkowski, P. Riganti and J. Wang, "Tourism, Cultural Heritage and E-Services: Using Focus Groups to Assess Consumer Preferences, Tourismos," An International Multidisciplinary Journal of Tourism, vol. 7, no. 1, pp. 41-60, 2012.
A. K. Rathore, U. C. Joshi and P. V. Ilavarasan, "Social Media Usage for Tourism: A Case of Rajasthan Tourism," Procedia Computer Science, vol. 122, p. 751–758, 2017.
I. 9241-210, "Ergonomics of human-system interaction — Part 210: Human-centred design for interactive systems," International Organization for Standardization, 2010.
C. Lewis and C. Wharton, "Cognitive Walkthroughs," in Handbook of Human-Computer Interaction (Second Edition), North Holland, 1997, pp. 717-732.
J. Sauro and J. R. Lewis, "Quantifying user research," in Quantifying the User Experience, 2016, pp. 9-18.
Apriani and P. Irfan, "Aplikasi E-Tourism sebagai Pendukung Promosi Pariwisata di Pulau Lombok," in Konferensi Nasional Sistem & Informatika, Bali, 2017.
W. E. Y. Retnani and W. Khristianto, "Implementasi prototype dalam e-tourism Desa Wisata Organik Lombok Kulon," in Seminar Nasional APTIKOM (SEMNASTIKOM), 2016.
A. S. Hadi, S. Hanief and I. G. A. D. Saryanti, "Rancang Bangun," JOSINFO : Jurnal Online Sistem Informasi Aplikasi Katalog Wisata Bahari Dan Kuliner Berbasis Android Di Pulau Lombok NTB, vol. 1, no. 1, 2015.
J. Nielsen and R. Molich, "Heuristic evaluation of user interfaces," in the SIGCHI conference on Human factors in computing systems, 1990.
A. R. Cooper, About face: the essentials of interaction design, 2014: John Wiley & Sons.
N. Macleod, "Cultural Tourism: Aspects of Authenticity and Commodification, Cultural Tourism in a Changing World: Politics, Participation and (Re)presentation," Channel View Publications, 2006.
K. Reinecke and A. Bernstein, "Improving performance, perceived usability, and aesthetics with culturally adaptive user interfaces," ACM Transactions on Computer-Human Interaction (TOCHI), vol. 18, no. 2, pp. 8:1-8:28, 2011.
Z. Ishak, A. Jaafar and A. Ahmad, "Interface Design for Cultural Differences," in International Congress on Interdisciplinary Business and Social Science, 2012.
E. Callahan, "Cultural Similarities and Differences in the Design of University Web sites," Journal of Computer-Mediated Communication, vol. 11, no. 1, pp. 239-273, 2006.
P. G. Polson, C. Lewis, J. Rieman and C. Wharton, "Cognitive walkthroughs: a method for theory-based evaluation of user interfaces," International Journal of Man-Machine Studies, vol. 36, no. 5, pp. 741-773, 1992.
H. Hartson and T. Andre, "Criteria for Evaluating Usability Evaluation Methods," International Journal of Human-Computer Interaction, pp. 373-410, 2003.
D. Quiñones, C. Rusu and V. Rusu, "A methodology to develop usability/user experience heuristics," Computer Standards & Interfaces, vol. 59, pp. 109-129, 2018.
J. Scholtz, "Usability Evaluation," National Institute of Standards and Technology, 2004.
Badan Pusat Statistik, "Badan Pusat Statistik," Badan Pusat Statistik, 1 Oktober 2018. [Online]. Available: https://www.bps.go.id/pressrelease/2018/10/01/1476/jumlah-kunjungan-wisman-ke-indonesia-agustus-2018-mencapai-1-51-juta-kunjungan-.html. [Accessed 7 Februari 2019].
M.-R. Surugiu and C. Surugiu, "Heritage tourism entrepreneurship and social media: opportunities and challenges," Procedia - Social and Behavioral Sciences, vol. 188, p. 74 – 81, 2015.
M. N. Fatanti and I. W. Suyadnya, "Beyond User Gaze: How Instagram Create Tourism Destination Brand?," Procedia - Social and Behavioral Science, vol. 211, pp. 1089-1095, 2015.
A. Kiráľová and A. Pavlíčeka, "International Conference on Strategic Innovative Marketing," Procedia - Social and Behavioral Sciences, vol. 175, p. 358 – 366, 215.
W. Strielkowski, P. Riganti and J. Wang, "Tourism, Cultural Heritage and E-Services: Using Focus Groups to Assess Consumer Preferences, Tourismos," An International Multidisciplinary Journal of Tourism, vol. 7, no. 1, pp. 41-60, 2012.
A. K. Rathore, U. C. Joshi and P. V. Ilavarasan, "Social Media Usage for Tourism: A Case of Rajasthan Tourism," Procedia Computer Science, vol. 122, p. 751–758, 2017.
I. 9241-210, "Ergonomics of human-system interaction — Part 210: Human-centred design for interactive systems," International Organization for Standardization, 2010.
C. Lewis and C. Wharton, "Cognitive Walkthroughs," in Handbook of Human-Computer Interaction (Second Edition), North Holland, 1997, pp. 717-732.
J. Sauro and J. R. Lewis, "Quantifying user research," in Quantifying the User Experience, 2016, pp. 9-18.
Apriani and P. Irfan, "Aplikasi E-Tourism sebagai Pendukung Promosi Pariwisata di Pulau Lombok," in Konferensi Nasional Sistem & Informatika, Bali, 2017.
W. E. Y. Retnani and W. Khristianto, "Implementasi prototype dalam e-tourism Desa Wisata Organik Lombok Kulon," in Seminar Nasional APTIKOM (SEMNASTIKOM), 2016.
A. S. Hadi, S. Hanief and I. G. A. D. Saryanti, "Rancang Bangun," JOSINFO : Jurnal Online Sistem Informasi Aplikasi Katalog Wisata Bahari Dan Kuliner Berbasis Android Di Pulau Lombok NTB, vol. 1, no. 1, 2015.
J. Nielsen and R. Molich, "Heuristic evaluation of user interfaces," in the SIGCHI conference on Human factors in computing systems, 1990.
A. R. Cooper, About face: the essentials of interaction design, 2014: John Wiley & Sons.
N. Macleod, "Cultural Tourism: Aspects of Authenticity and Commodification, Cultural Tourism in a Changing World: Politics, Participation and (Re)presentation," Channel View Publications, 2006.
K. Reinecke and A. Bernstein, "Improving performance, perceived usability, and aesthetics with culturally adaptive user interfaces," ACM Transactions on Computer-Human Interaction (TOCHI), vol. 18, no. 2, pp. 8:1-8:28, 2011.
Z. Ishak, A. Jaafar and A. Ahmad, "Interface Design for Cultural Differences," in International Congress on Interdisciplinary Business and Social Science, 2012.
E. Callahan, "Cultural Similarities and Differences in the Design of University Web sites," Journal of Computer-Mediated Communication, vol. 11, no. 1, pp. 239-273, 2006.
P. G. Polson, C. Lewis, J. Rieman and C. Wharton, "Cognitive walkthroughs: a method for theory-based evaluation of user interfaces," International Journal of Man-Machine Studies, vol. 36, no. 5, pp. 741-773, 1992.
H. Hartson and T. Andre, "Criteria for Evaluating Usability Evaluation Methods," International Journal of Human-Computer Interaction, pp. 373-410, 2003.
D. Quiñones, C. Rusu and V. Rusu, "A methodology to develop usability/user experience heuristics," Computer Standards & Interfaces, vol. 59, pp. 109-129, 2018.
J. Scholtz, "Usability Evaluation," National Institute of Standards and Technology, 2004.
A. G. Persada, "Indonesian Cultural Preferencein Designing User Interface," in International Conference on Technology, Innovation, Society and Science to Business(ICTIS-S2B), Padang, 2018.
Badan Pusat Statistik, "Badan Pusat Statistik," Badan Pusat Statistik, 1 Oktober 2018. [Online]. Available: https://www.bps.go.id/pressrelease/2018/10/01/1476/jumlah-kunjungan-wisman-ke-indonesia-agustus-2018-mencapai-1-51-juta-kunjungan-.html. [Accessed 7 Februari 2019].
M.-R. Surugiu and C. Surugiu, "Heritage tourism entrepreneurship and social media: opportunities and challenges," Procedia - Social and Behavioral Sciences, vol. 188, p. 74 – 81, 2015.
M. N. Fatanti and I. W. Suyadnya, "Beyond User Gaze: How Instagram Create Tourism Destination Brand?," Procedia - Social and Behavioral Science, vol. 211, pp. 1089-1095, 2015.
A. Kiráľová and A. Pavlíčeka, "International Conference on Strategic Innovative Marketing," Procedia - Social and Behavioral Sciences, vol. 175, p. 358 – 366, 215.
W. Strielkowski, P. Riganti and J. Wang, "Tourism, Cultural Heritage and E-Services: Using Focus Groups to Assess Consumer Preferences, Tourismos," An International Multidisciplinary Journal of Tourism, vol. 7, no. 1, pp. 41-60, 2012.
A. K. Rathore, U. C. Joshi and P. V. Ilavarasan, "Social Media Usage for Tourism: A Case of Rajasthan Tourism," Procedia Computer Science, vol. 122, p. 751–758, 2017.
I. 9241-210, "Ergonomics of human-system interaction — Part 210: Human-centred design for interactive systems," International Organization for Standardization, 2010.
C. Lewis and C. Wharton, "Cognitive Walkthroughs," in Handbook of Human-Computer Interaction (Second Edition), North Holland, 1997, pp. 717-732.
J. Sauro and J. R. Lewis, "Quantifying user research," in Quantifying the User Experience, 2016, pp. 9-18.
Apriani and P. Irfan, "Aplikasi E-Tourism sebagai Pendukung Promosi Pariwisata di Pulau Lombok," in Konferensi Nasional Sistem & Informatika, Bali, 2017.
W. E. Y. Retnani and W. Khristianto, "Implementasi prototype dalam e-tourism Desa Wisata Organik Lombok Kulon," in Seminar Nasional APTIKOM (SEMNASTIKOM), 2016.
A. S. Hadi, S. Hanief and I. G. A. D. Saryanti, "Rancang Bangun," JOSINFO : Jurnal Online Sistem Informasi Aplikasi Katalog Wisata Bahari Dan Kuliner Berbasis Android Di Pulau Lombok NTB, vol. 1, no. 1, 2015.
J. Nielsen and R. Molich, "Heuristic evaluation of user interfaces," in the SIGCHI conference on Human factors in computing systems, 1990.
A. R. Cooper, About face: the essentials of interaction design, 2014: John Wiley & Sons.
N. Macleod, "Cultural Tourism: Aspects of Authenticity and Commodification, Cultural Tourism in a Changing World: Politics, Participation and (Re)presentation," Channel View Publications, 2006.
K. Reinecke and A. Bernstein, "Improving performance, perceived usability, and aesthetics with culturally adaptive user interfaces," ACM Transactions on Computer-Human Interaction (TOCHI), vol. 18, no. 2, pp. 8:1-8:28, 2011.
Z. Ishak, A. Jaafar and A. Ahmad, "Interface Design for Cultural Differences," in International Congress on Interdisciplinary Business and Social Science, 2012.
E. Callahan, "Cultural Similarities and Differences in the Design of University Web sites," Journal of Computer-Mediated Communication, vol. 11, no. 1, pp. 239-273, 2006.
P. G. Polson, C. Lewis, J. Rieman and C. Wharton, "Cognitive walkthroughs: a method for theory-based evaluation of user interfaces," International Journal of Man-Machine Studies, vol. 36, no. 5, pp. 741-773, 1992.
H. Hartson and T. Andre, "Criteria for Evaluating Usability Evaluation Methods," International Journal of Human-Computer Interaction, pp. 373-410, 2003.
D. Quiñones, C. Rusu and V. Rusu, "A methodology to develop usability/user experience heuristics," Computer Standards & Interfaces, vol. 59, pp. 109-129, 2018.
J. Scholtz, "Usability Evaluation," National Institute of Standards and Technology, 2004.
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2019-02-26
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